The genesis of the iPhone began with Apple CEO Steve Jobs' direction that Apple engineers investigate touchscreens.[80] Apple created the device during a secretive and unprecedented collaboration with AT&T Mobility—Cingular Wireless at the time of the phone's inception—at a development cost of US$150 million by one estimate. During development, the iPhone was codenamed "Purple 2".[90] The company rejected an early "design by committee" built with Motorola in favor of engineering a custom operating system and interface and building custom hardware.
The iPhone went on sale in the U.S. on June 29, 2007. Apple closed its stores at 2:00 PM local time to prepare for the 6:00 PM iPhone launch, while hundreds of customers lined up at stores nationwide.[20] Apple sold 270,000 iPhones in the first 30 hours on launch weekend.[91] The original iPhone is now available in five other countries: Ireland, the UK, France, Germany, and Austria.
On July 11, 2008, Apple will release the iPhone 3G in twenty-two countries, including the original six. Forty-eight more are expected to follow in the months afterwards.[1] In the United States, purchasing the new phone will require signing a two year provider contract with AT&T.
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